Taylor Swift & Roba Dolce at Patriots Stadium!
Taylor Swift continued her "Speak Now" tour sponsored by Cover Girl last weekend. 52,000 People came to see the show.... what a performance! AND...the lines at the Roba Dolce Gelato & Sorbetto carts were fantastic to see!

Taylor Swift said on her Twitter shortly after.... "tonight I got to dance in the pouring rain with 52,000 people. I will NEVER forget it." Her guitarist Grant Mickelson said "you're telling me I just played for 110,000 people in less than 48 hrs? We can safely say that the people of Massachusetts are AWESOME!" We've been featured!
La Cucina Italiana Magazine has been Italy's premier food and cooking magazine since 1929!.. We are so proud and honored to have discovered we've been featured in the July/August 2011 issue!...

SWEET DELIGHTS - the kings of cream If, during one of those unforgettable visits to Italy, you found yourself walking the sidewalks scooping remarkably flavorful, creamy gelato into your mouth before it melted, you know it's not merely ice cream. It's been a culinary badge of honor for Italians since the 17th century, and the country is a breeding ground for superior gelato. While you're stateside, though, don't despair - these covetable domestic options won't let you down. Roba Dolce at Walgreens!
Now you can find our delicious gelato & sorbetto at Walgreens in the Northeast!

Look for our Patriots Packaging in the freezer section of your local Walgreens...
DOLCE BECOMES OFFICIAL FROZEN DESSERT OF THE NEW ENGLAND PATRIOTS
Partnership agreement with Kraft Sports Group aligns Roba Dolce, America’s most authentic gelato and sorbetto^® with one of the strongest brands in sports.

Roba Dolce and the Kraft Sports Group recently announced a partnership agreement that makes Roba Dolce the “official frozen desert of the New England Patriots.”

The agreement gives Roba Dolce, a leading producer of authentic premium Italian gelato and sorbetto, the rights to use team marks as part of a new Patriots product line coming to retail this spring. Roba Dolce will also benefit from sales of their product at Gillette Stadium, where old-fashioned serving carts are located in the concourses.

“We are thrilled to partner with such a world class organization,” said Roba Dolce CEO Matthew Olerio. “Just five years ago, we began producing and packaging our gelato to a handful of local supermarkets in RI. Today we produce distribute to over 7,000 stores nationwide. Partnering with the Patriots creates an enormous opportunity to build strong brand identity, not only in New England, but throughout the United States. We are looking forward to a long-term relationship and to being part of the success we know the Patriots will continue to achieve.”

The New England Patriots are one of the most recognizable brands in all of sports, having won more regular season games, playoff games, division titles, conference titles and Super Bowls than any other NFL franchise over the last decade. Also among the Kraft Sports Group’s properties is Gillette Stadium, New England’s premier sports, concert and special event venue.

“Roba Dolce is a best-in-class company,” said Murray Kohl, Patriots vice president of sales. “We are proud to align with a high-quality brand and local company like Roba Dolce.”

ABOUT THE KRAFT SPORTS GROUP
The Kraft Sports Group, headquartered in Foxborough, Mass., is the sports and entertainment division of The Kraft Group, the holding company for the Kraft family’s various business interests. Kraft Sports Group properties include the three-time Super Bowl Champion New England Patriots, Major League Soccer’s New England Revolution and Gillette Stadium, New England’s premier venue for sports, concerts and special events. For more information, please visit www.thekraftgroup.com/sports_entertainment